Chevrolet to Rush in a Facelift for New Malibu Next Year to AddressCriticism and Lackluster Sales

THURSDAY, DECEMBER 06, 2012 |

Normally, automakers gift a mid-cycle update some 3 to four years when the launch of a brand new model. If a refresh comes earlier, this suggests that a auto manufacturer is discomfited by the approach it's been received by customers, the media or each.Such was the case with the 2012 Honda Civic that received a makeover solely eighteen months when its conception, with the 2013 model creating its official debut at the la automotive vehicle Show last week.
Honda isn’t the sole company to travel down this road as General Motors is additionally going to revamp one among its newest entries within the market, the 2013 Chevrolet Malibu.
Speaking to Automotive News, g CEO Dan Akerson disclosed that the corporate is not proud of the mid-size sedan's soft early sales and therefore the mediocre reviews it received by magazines, therefore it's set to hurry in an exceedingly facelift for late next year, solely concerning eighteen months when its market launch.
"We ar getting to do a midcycle sweetening, not dramatic, by this point next year," Akerson told the publication, adding that the revisions can embrace a brand new connective tissue.
"I assume it is a sensible automobile. it will do OK," Akerson same. "It may be a robust phase and it's one we want to achieve success in. We'll see however it plays out."
While the Malibu's deliveries have really exaggerated four p.c this year through Gregorian calendar month to 189,094, in line with Autonews, for the foremost a part of 2012, these sales embrace heavily discounted samples of the outgoing 2012 Malibu. once dealers started pushing out a lot of 2013MYs in Sep and Gregorian calendar month, the car's sales unfit around three p.c.

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